From board prep to customer churn, Synopsis connects the dots.
Most midmarket CEOs are making consequential decisions with incomplete information — while the cost of being wrong has never been higher.
Three accounts flagged overnight. Hartwell reduced their seat count by 40%. Meridian hasn't logged in for 18 days. Cascade opened a ticket referencing a competitor by name. That's $340k ARR showing early attrition signals before anyone's made a call.
Found it. 23% of active contracts are on legacy pricing locked before the 2023 rate increase — underpriced by an average of 18%. That's $680k ARR leaving money on the table. Three renewals land in Q3. That's the window.
Six of twenty showing signals. Highest risk: Beacon Group — three of their IT team followed a competitor on LinkedIn this week and opened a trial according to review site activity. Thornfield filed four API limitation tickets in 30 days. Combined: $1.2M ARR in the high-risk bucket.
14 accounts — $2.1M ARR — haven't had executive contact in over 6 months. Their average NPS is 31, compared to 53 for accounts with recent exec touchpoints. The gap is a 22-point relationship discount you're sitting on.
Average sales cycle is up 34% since Q1 last year. The driver: multi-stakeholder sign-off is now required on 71% of deals over $30k — up from 38%. Three deals in final stage have sat there for 60+ days with no contract movement. Buyers are cautious in a way they weren't 18 months ago.
Three areas stand out. Finance reporting: 14 hours/week that existing tools could produce automatically. Sales activity logging: 11 hours. Customer health monitoring: 8 hours. That's 33 hours of labor per week on tasks with available automation — roughly $94k/year in fully-loaded cost.
Here is your LP update picture. EBITDA is $2.1M vs $2.4M plan — variance driven by two delayed enterprise closings. Revenue up 18% YoY. Top 3 customers represent 31% of ARR, down from 38% last quarter. Two of three board initiatives on track; the third needs a status update before Thursday.
| Metric | Actual | Plan | Status |
|---|---|---|---|
| EBITDA | $2.1M | $2.4M | –13% |
| Revenue growth | 18% YoY | 20% | Close |
| Customer concentration | 31% top 3 | <35% | On track |
| Board initiatives | 2 of 3 | 3 of 3 | 1 at risk |
Three things. A competitor announced a 20% price cut this afternoon — your Beacon Group renewal is next week. Your top sales rep hasn't logged a customer call in 11 days. A negative G2 review posted 4 hours ago and already has traction.
Plain English. Real answers. Your whole team can use it from day one.
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